Corporate communication : principles and practice / Jaishri Jethwaney, Visiting Professor (Media & Communications division), Institute for Studies in Industrial Development (ISID) and former Professor, Indian Institute of Mass Communication (IIMC).
Material type:
TextPublication details: New Delhi: Sage India, 2018.Description: 418pISBN: - 9789352806874
- 658.45 JET
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Prof. Ram Dayal Munda Central Library General Stacks | Journalism | 658.45 JET (Browse shelf(Opens below)) | Available | 69164 | ||
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Prof. Ram Dayal Munda Central Library General Stacks | Journalism | 658.45 JET (Browse shelf(Opens below)) | Available | 69165 | ||
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Prof. Ram Dayal Munda Central Library General Stacks | Journalism | 658.45 JET (Browse shelf(Opens below)) | Available | 69166 | ||
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Prof. Ram Dayal Munda Central Library | Business Management | 658.4/5 (Browse shelf(Opens below)) | Available | 59279 | ||
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Prof. Ram Dayal Munda Central Library | Business Management | 658.4/5 (Browse shelf(Opens below)) | Available | 59280 | ||
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Prof. Ram Dayal Munda Central Library | Business Management | 658.4/5 (Browse shelf(Opens below)) | Available | 59281 | ||
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Prof. Ram Dayal Munda Central Library | Business Management | 658.4/5 (Browse shelf(Opens below)) | Available | 59282 | ||
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Prof. Ram Dayal Munda Central Library | Business Management | 658.4/5 (Browse shelf(Opens below)) | Available | 59283 |
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| 658.4 Organizational Behavior : An Evidence Based Approach | 658.4/038 COW Digital DNA : | 658.4/092 GAU Influential leadership : | 658.4/5 Corporate communication : | 658.4/5 Corporate communication : | 658.4/5 Corporate communication : | 658.4/5 Corporate communication : |
Earlier edition: 2010.
Includes index.
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
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