Indira Gandhi National Tribal University, Amarkantak

Prof. Ram Dayal Munda Central Library

Online Public Access Catalogue

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Corporate communication : principles and practice / Jaishri Jethwaney, Visiting Professor (Media & Communications division), Institute for Studies in Industrial Development (ISID) and former Professor, Indian Institute of Mass Communication (IIMC).

By: Material type: TextTextPublication details: New Delhi: Sage India, 2018.Description: 418pISBN:
  • 9789352806874
Subject(s): DDC classification:
  • 658.45 JET
Contents:
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Prof. Ram Dayal Munda Central Library General Stacks Journalism 658.45 JET (Browse shelf(Opens below)) Available 69164
Books Books Prof. Ram Dayal Munda Central Library General Stacks Journalism 658.45 JET (Browse shelf(Opens below)) Available 69165
Books Books Prof. Ram Dayal Munda Central Library General Stacks Journalism 658.45 JET (Browse shelf(Opens below)) Available 69166
Books Books Prof. Ram Dayal Munda Central Library Business Management 658.4/5 (Browse shelf(Opens below)) Available 59279
Books Books Prof. Ram Dayal Munda Central Library Business Management 658.4/5 (Browse shelf(Opens below)) Available 59280
Books Books Prof. Ram Dayal Munda Central Library Business Management 658.4/5 (Browse shelf(Opens below)) Available 59281
Books Books Prof. Ram Dayal Munda Central Library Business Management 658.4/5 (Browse shelf(Opens below)) Available 59282
Books Books Prof. Ram Dayal Munda Central Library Business Management 658.4/5 (Browse shelf(Opens below)) Checked out 20.03.2024 59283

Earlier edition: 2010.

Includes index.

Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.

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