PART ONE: FRAMEWORKGuide to this BookQualitative Research: Why And How to Do ItQualitative and Quantitative ResearchApproaches to Qualitative ResearchEthics of Qualitative ResearchPART TWO: THEORY IN QUALITATIVE RESEARCHUsing the Existing LiteratureTheories Underlying Qualitative ResearchTexts as Data in Qualitative ResearchPART THREE: RESEARCH DESIGNDesigning Qualitative ResearchThe Qualitative Research ProcessResearch QuestionsEntering the FieldSamplingTriangulationPART FOUR: VERBAL DATACollecting Verbal DataInterviewsFocus GroupsUsing Narrative Data PART FIVE: DATA BEYOND TALKCollecting Data Beyond TalkObservation and Ethnography Visual Data: Photography, Film & VideoUsing Documents as DataPART SIX: QUALITATIVE DATA ANALYSISQualitative Data AnalysisTranscription and Data ManagementGrounded Theory CodingThematic Coding and Content Analysis Naturally Occuring Data: Conversation, Discourse, and Hermeneutic AnalysisUsing Software in Qualitative Data AnalysisPART SEVEN: GROUNDING, WRITING AND OUTLOOKQuality of Qualitative Research: Criteria and BeyondWriting Qualitative ResearchState of the Art and the Future

Organized around the process of doing qualitative research, the Fifth Edition of the bestseller guides readers through ethics, research design, data collection, and data analysis.