First edition published 2000.

Includes bibliographical references and index.

Machine generated contents note: One.How to Use This Book -- Two.What You Can (and Can't) Do with Qualitative Research -- 1.Introduction -- 2.Why Do Researchers Use Qualitative Methods? -- 3.Are Qualitative Methods Always Appropriate? -- 4.Should You Use Qualitative Methods? -- 5.Wrapping Up -- Three.Focusing a Research Project -- 1.Introduction -- 2.Moira's Research Diary -- 3.Sally's Research Diary -- 4.Simon's Research Diary -- 5.Wrapping Up -- Four.Ethical Research -- 1.Introduction -- 2.The Standards of Ethical Research -- 3.Why Ethics Matter for Your Research -- 4.Ethical Guidelines in Practice -- 5.Complex Ethical Issues -- 6.Research Governance -- 7.Wrapping Up: Managing Unfolding Ethical Demands -- Five.What Counts as 'Originality'? -- 1.Introduction -- 2.Originality -- 3.Being a Professional -- 4.Independent Critical Thought -- 5.Wrapping Up -- Six.Research Design -- 1.Introduction -- 2.Interviews -- 3.Ethnographies -- 4.Texts -- 5.Digital Data -- 6.Audio Data --

Note continued: 7.Visual Data -- 8.Mixed Methods -- 9.Wrapping Up -- Seven.Using Theories -- 1.Introduction -- 2.How Theoretical Models Shape Research -- 3.The Different Languages of Qualitative Research -- 4.Methodologies -- 5.Theories, Models and Hypotheses -- 6.Examples -- 7.Wrapping Up -- Eight.Formulating a Research Question -- 1.Introduction -- 2.Challenges -- 3.Solutions -- 4.Wrapping Up: Some Cautions -- Nine.Choosing a Methodology -- 1.Introduction -- 2.Methodological Questions -- 3.Your Research Strategy -- 4.Choosing a Methodology: A Case Study -- 5.Naturally Occurring Data? -- 6.Mixed Methods? -- 7.Wrapping Up -- Ten.Writing a Research Proposal -- 1.Introduction -- 2.Aim for Crystal Clarity -- 3.Plan Before You Write -- 4.Be Persuasive -- 5.Be Practical -- 6.Make Broader Links -- 7.A Caution: Misunderstanding Qualitative Research? -- 8.Wrapping Up -- Eleven.Making Good Use of Your Supervisor -- 1.Introduction -- 2.Supervision Horror Stories --

Note continued: 3.Student and Supervisor Expectations -- 4.The Early Stages -- 5.The Later Stages -- 6.Standards of Good Practice -- 7.Beyond the Supervision -- 8.Wrapping Up -- Twelve.Getting Feedback -- 1.Introduction -- 2.Writing -- 3.Speaking -- 4.The Art of Presenting Research -- 5.Feedback from the People You Study -- 6.Wrapping Up -- Thirteen.How Many Cases Do You Need? -- 1.Introduction -- 2.What Is a Case Study? -- 3.The Quantitative Model of Generalization -- 4.The Rationale of Case Study Design -- 5.Case Study Research in Practice -- 6.Wrapping Up -- Fourteen.Collecting Your Data -- 1.Collecting Interview Data -- 2.Collecting Focus Group Data -- 3.Collecting Ethnographic Data -- 4.Collecting Internet Data -- 5.Wrapping Up -- Fifteen.Developing Data Analysis -- 1.Introduction -- 2.Kick-starting Data Analysis -- 3.A Case Study -- 4.Interviews -- 5.Fieldnotes -- 6.Transcripts -- 7.Visual Data -- 8.Wrapping Up --

Note continued: Sixteen.Using Computers to Analyse Qualitative Data -- 1.A Note on Learning to Use QDA Software / Clive Seale -- 2.What QDA Software Can Do for You / Clive Seale -- 3.Advantages of QDA Software / Clive Seale -- 4.Text Analytics / Clive Seale -- 5.Wrapping Up / Clive Seale -- Seventeen.Quality in Qualitative Research / Clive Seale -- 1.Introduction / Clive Seale -- 2.Validity / Clive Seale -- 3.Reliability / Clive Seale -- 4.Wrapping Up / Clive Seale -- Eighteen.Evaluating Qualitative Research / Clive Seale -- 1.Introduction / Clive Seale -- 2.Two Guides for Evaluating Research / Clive Seale -- 3.Four Quality Criteria / Clive Seale -- 4.Applying Quality Criteria / Clive Seale -- 5.Developing the Critique / Clive Seale -- 6.Achieving Quality / Clive Seale -- 7.Four Quality Issues Revisited / Clive Seale -- 8.Wrapping Up / Clive Seale -- Nineteen.Effective Qualitative Research / Clive Seale -- 1.Introduction / Clive Seale -- 2.Keep it Simple / Clive Seale --

Note continued: 3.Do Not Assume That We Are Only Concerned with Subjective Experience / Clive Seale -- 4.Take Advantage of Using Qualitative Data / Clive Seale -- 5.Avoid Drowning in Data / Clive Seale -- 6.Avoid Journalism / Clive Seale -- 7.Wrapping Up / Clive Seale -- Twenty.Audiences / Clive Seale -- 1.Introduction / Clive Seale -- 2.The Policy-making Audience / Clive Seale -- 3.The Practitioner Audience / Clive Seale -- 4.The Lay Audience / Clive Seale -- 5.Wrapping Up / Clive Seale -- Twenty-One.The First Few Pages / Clive Seale -- 1.Introduction / Clive Seale -- 2.The Title / Clive Seale -- 3.The Abstract / Clive Seale -- 4.Keywords / Clive Seale -- 5.The Table of Contents / Clive Seale -- 6.The Introduction / Clive Seale -- 7.Wrapping Up / Clive Seale -- Twenty-Two.The Literature Review Chapter / Clive Seale -- 1.Recording Your Reading / Clive Seale -- 2.Research Literature and Theoretical Literature / Clive Seale --

Note continued: 3.Writing Your Literature Review / Clive Seale -- 4.Practical Questions / Clive Seale -- 5.Principles / Clive Seale -- 6.Do You Need a Literature Review Chapter? / Clive Seale -- 7.Wrapping Up / Clive Seale -- Twenty-Three.The Methodology Chapter / Clive Seale -- 1.Introduction / Clive Seale -- 2.What Should the Methodology Chapter Contain? / Clive Seale -- 3.A Natural History Chapter? / Clive Seale -- 4.Wrapping Up / Clive Seale -- Twenty-Four.The Data Chapters / Clive Seale -- 1.Introduction / Clive Seale -- 2.The Macrostructure / Clive Seale -- 3.The Microstructure / Clive Seale -- 4.Tightening Up / Clive Seale -- 5.Wrapping Up / Clive Seale -- Twenty-Five.The Concluding Chapter / Clive Seale -- 1.Introduction / Clive Seale -- 2.The Concluding Chapter as Mutual Stimulation / Clive Seale -- 3.What Exactly Should Your Concluding Chapter Contain? / Clive Seale -- 4.Confessions and Trumpets / Clive Seale --

Note continued: 5.Theorizing as Thinking through Data / Clive Seale -- 6.Writing for Audiences / Clive Seale -- 7.Why Your Concluding Chapter Can Be Fun / Clive Seale -- 8.Wrapping Up / Clive Seale -- Twenty-Six.Surviving an Oral Examination / Clive Seale -- 1.Introduction / Clive Seale -- 2.Viva Horror Stories / Clive Seale -- 3.Preparing for Your Oral / Clive Seale -- 4.Doing the Oral / Clive Seale -- 5.Outcomes / Clive Seale -- 6.Revising Your Thesis after the Oral / Clive Seale -- 7.A Case Study / Clive Seale -- 8.Wrapping Up / Clive Seale -- Twenty-Seven.Getting Published / Clive Seale -- 1.Introduction / Clive Seale -- 2.The Backstage Politics of Publishing / Clive Seale -- 3.Strategic Choices / Clive Seale -- 4.What Journals Are Looking For / Clive Seale -- 5.Reviewers' Comments / Clive Seale -- 6.How to Write a Short Journal Article / Clive Seale -- 7.Wrapping Up / Clive Seale.

"Accessible, practical, and packed with indispensable advice, this bestselling textbook is the perfect hands-on guide for any student embarking on their own research. With expert advice from the author and real-life experiences from students, this book shows you how to go from the ideas of research to the practicalities of designing, conducting, and writing about your research yourself." -- Provided by publisher.