TY  - BOOK
AU  - Devaraja T S
TI  - Fundamentals of marketing management
SN  - 9788126142101
U1  - 658.8 DEV 
PY  - 2010///
CY  - New Delhi
PB  - Anmol Publication
KW  - 	 Marketing -- Management. Marketingmanagement Marketing -- Gestion
N2  - This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century
ER  -