TY  - BOOK
AU  - Jethwaney,Jaishri N.
TI  - Corporate communication: principles and practice 
SN  - 9789352806874 
U1  - 658.45 JET 
PY  - 2018///
CY  - New Delhi
PB  - Sage India
KW  - Communication in management
KW  - India
KW  - Communication in organizations
N1  - Earlier edition: 2010; Includes index; Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication
ER  -