Chakrabarty, Bidyut, <br/><br/>
Winning the mandate :  the Indian experience / 
Bidyut Chakrabarty, Sugato Hazra. 
 - New Delhi  Sage  2016 
 - xxxiii, 215 pages ; 
<br/><br/>Includes bibliographical references (pages 207-210) and index. 
<br/><br/>Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream. 
<br/><br/><label>ISBN: </label>9789351507444 (hardback : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political campaigns--India.
<br/><br/><label>Dewey Class. No.: </label>324.954/0532