Social media data mining and analytics /
Gabor Szabo, Gungo Polatkan, Oscar Boykin, Antonios Chalkiopoulus.
- 1 online resource.
Includes index.
9781118824900 1118824903 9781119183518 1119183510
Consumer profiling--Data processing. Consumer behavior--Forecasting. Business planning--Data processing. Social media--Data processing. Data mining. Business planning--Data processing. Consumer behavior--Forecasting. Data mining. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior