TY  - BOOK
AU  - Cornelissen,Joep
TI  - Corporate communication: a guide to theory and practice 
SN  - 9781526491978
U1  - 658.45 
PY  - 2020///
CY  - Thousand Oaks
PB  - SAGE
N2  - "The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
ER  -