Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist.
Material type: TextPublisher: London : SAGE Publications, [2018]Description: xi, 566 pages : illustrations ; 25 cmContent type:- text
- still image
- unmediated
- volume
- 152643864X
- 9781526438645
- 1526438658
- 9781526438652
- 658.802 ROS
- 658.802 ROS
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Prof. Ram Dayal Munda Central Library Reference | Business Management | 658.802 ROS (Browse shelf(Opens below)) | Not For Loan | 70283 |
Includes bibliographical references and indexes.
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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