Indira Gandhi National Tribal University, Amarkantak

Prof. Ram Dayal Munda Central Library

Online Public Access Catalogue

Amazon cover image
Image from Amazon.com
Image from OpenLibrary

Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist.

By: Contributor(s): Material type: TextTextPublisher: London : SAGE Publications, [2018]Description: xi, 566 pages : illustrations ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 152643864X
  • 9781526438645
  • 1526438658
  • 9781526438652
Subject(s): DDC classification:
  • 658.802 ROS
LOC classification:
  • 658.802 ROS
Summary: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Prof. Ram Dayal Munda Central Library Reference Business Management 658.802 ROS (Browse shelf(Opens below)) Not For Loan 70283

Includes bibliographical references and indexes.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

There are no comments on this title.

to post a comment.