| 000 | 00664nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c54765 _d54765 |
||
| 020 | _a9788126142101 | ||
| 082 | _a658.8 DEV | ||
| 100 | _aDevaraja T S | ||
| 245 |
_aFundamentals of marketing management / _cT.S. Devaraja |
||
| 260 |
_aNew Delhi: _bAnmol Publication, _c2010. |
||
| 300 | _a434 p. | ||
| 520 | _aThis text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century | ||
| 650 | _a Marketing -- Management. Marketingmanagement Marketing -- Gestion. | ||
| 942 | _cBK | ||