Winning the mandate :
Chakrabarty, Bidyut,
Winning the mandate : the Indian experience / Bidyut Chakrabarty, Sugato Hazra. - New Delhi Sage 2016 - xxxiii, 215 pages ;
Includes bibliographical references (pages 207-210) and index.
Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream.
9789351507444 (hardback : alk. paper)
Political campaigns--India.
324.954/0532
Winning the mandate : the Indian experience / Bidyut Chakrabarty, Sugato Hazra. - New Delhi Sage 2016 - xxxiii, 215 pages ;
Includes bibliographical references (pages 207-210) and index.
Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream.
9789351507444 (hardback : alk. paper)
Political campaigns--India.
324.954/0532