Winning the mandate : the Indian experience / Bidyut Chakrabarty, Sugato Hazra.
Material type: TextPublication details: New Delhi Sage 2016Description: xxxiii, 215 pagesISBN:- 9789351507444 (hardback : alk. paper)
- 324.954/0532
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Prof. Ram Dayal Munda Central Library | Political Science | 324.954/0532 (Browse shelf(Opens below)) | Available | 58966 |
Includes bibliographical references (pages 207-210) and index.
Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream.
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