Indira Gandhi National Tribal University, Amarkantak

Prof. Ram Dayal Munda Central Library

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The PR agency handbook / Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, California; Sage, 2019.Edition: First EditionDescription: xxi, 279 pagesISBN:
  • 9781506329055
Subject(s): DDC classification:
  • 659.2 LUT
Contents:
Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Prof. Ram Dayal Munda Central Library General Stacks Journalism 659.2 LUT (Browse shelf(Opens below)) Available 69194

Includes bibliographical references and index.

Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.

English

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