Fundamentals of marketing management /
Devaraja T S
Fundamentals of marketing management / T.S. Devaraja - New Delhi: Anmol Publication, 2010. - 434 p.
This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century
9788126142101
Marketing -- Management. Marketingmanagement Marketing -- Gestion.
658.8 DEV
Fundamentals of marketing management / T.S. Devaraja - New Delhi: Anmol Publication, 2010. - 434 p.
This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century
9788126142101
Marketing -- Management. Marketingmanagement Marketing -- Gestion.
658.8 DEV