Fundamentals of marketing management / T.S. Devaraja
Material type: TextPublication details: New Delhi: Anmol Publication, 2010.Description: 434 pISBN:- 9788126142101
- 658.8 DEV
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Prof. Ram Dayal Munda Central Library | Business Management | 658.8 DEV (Browse shelf(Opens below)) | Available | 8576 | ||
Books | Prof. Ram Dayal Munda Central Library | Business Management | 658.8 DEV (Browse shelf(Opens below)) | Available | 8577 | ||
Books | Prof. Ram Dayal Munda Central Library | Business Management | 658.8 DEV (Browse shelf(Opens below)) | Available | 8578 | ||
Books | Prof. Ram Dayal Munda Central Library | Business Management | 658.8 DEV (Browse shelf(Opens below)) | Available | 8579 |
This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century
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