Fundamentals of marketing management / (Record no. 54765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126142101 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DEV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Devaraja T S |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of marketing management / |
| Statement of responsibility, etc | T.S. Devaraja |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Anmol Publication, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 434 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. Marketingmanagement Marketing -- Gestion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Business Management | Prof. Ram Dayal Munda Central Library | Prof. Ram Dayal Munda Central Library | 05.07.2011 | 995.00 | 658.8 DEV | 8576 | 07.04.2018 | Books | ||||
| Business Management | Prof. Ram Dayal Munda Central Library | Prof. Ram Dayal Munda Central Library | 05.07.2011 | 995.00 | 658.8 DEV | 8577 | 07.04.2018 | Books | ||||
| Business Management | Prof. Ram Dayal Munda Central Library | Prof. Ram Dayal Munda Central Library | 05.07.2011 | 995.00 | 658.8 DEV | 8578 | 07.04.2018 | Books | ||||
| Business Management | Prof. Ram Dayal Munda Central Library | Prof. Ram Dayal Munda Central Library | 05.07.2011 | 995.00 | 658.8 DEV | 8579 | 07.04.2018 | Books |